A message from Andrew Watson
“Destination30 is our more detailed map for EMEA over the next five years. Working within the Growing Forward framework, it sets out our ambitions as a continent — including our specific goals and the ways in which we aim to achieve them.
With Destination30, we know exactly where we’re going. We have a plan, but as the world changes, we’ll adapt and navigate the future with purpose, with dynamic solutions, not immovable plans. Staying true to our values and our purpose. ”
Our Areas of Focus
Everyone of us will play a part in delivering our EMEA Destination30 strategy over the next five years, so we need everyone to be clear about how they contribute and how their work ladders up to achieving our continent goals.
Best Brands and Experiences
Deliver best-in-class Luxury
Most Loyal Members
Focus on Customer Lifetime Value
Be in More Places
Grow and optimize midscale
Enablers
Deliver on Digital, Technology and AI Roadmap
People
Evolve Talent Strategy to enable scalable growth